Climate Change: Case Study

As part of the Google UX Design Professional Certificate program, this project included conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

The problems I found from conducting interviews was most are afraid that climate change is beyond repair, but they are willing to try and want ways to track their own habits

Climate Karma App design


The goal of this project was to Ideate solutions and create prototypes of a product which development process and iterations are based on the gained insights from user research studies and usability tests. Users want a way to track their habits and an easy way to contact their local representatives so they can encourage policy changes.

Target Audience

The target audience are smart phone users that want to reduce their carbon footprint on the earth. Typically these are users between 18-40 years old.

User research

I interview 5 people on how they feel about climate change and how it impacts their lives. They revealed most do think about this topic and most are upset by it. Many are scared that there's no real way to reduce the effects of climate change but still want to try.

This user group revealed they wanted a way to track goals to help them individually and also they were really passionate about gaining real information and ways to contact policy makers to encourage them to create change.


Problem Statement:

Alexis is a marketing professional and climate change advocate who need a climate app that will allow her to keep track of her carbon footprint because she wants to slow her impact on the world


  • She wants an app that gives her tips and tricks on how to reduce her footprint
  • Better and quicker access to the science and factual data


"I’m upset that climate change is based on science and fact and yet there’s so much misinformation.”
“I’m terrified that we’ve reached a point of no return and we won’t be able to reverse the effects.”

Alexis is a 30 year old marketing professional that has a passion for climate change and how to reduce her footprint on this earth. She loves being connected to her community and helping out whenever possible. She strives to make a difference in this world even if it’s just individual efforts. She thinks about how she can help every day by recycling and considers what she purchases and the effects that product will have long term. 

Problem Statement:

Tori is a busy social worker who need an app that will allow her to easily contact her local representatives because she wants to be able to encourage them to make better policies.


  • Create a resource to read scientific journals/articles
  • A way for us to encourage our family/friends to do their part
  • An easy way to contact our public servants. 


"I get frustrated by misinformation and people with an agenda that want to pretend climate change isn’t happening because of gain by political party or money."
“I wish more people recycled and used more biodegradable products”

Illustration of a woman

Tori is a 44 year old social worker living in a medium size city. She’s a busy professional and doesn’t have time to do a ton of research. She wants a quick and easy way to get good information and ways she can minimize her impact. She’s also concerned about how to connect her local politicians and how to get others involved in doing more to minimize their footprint. 

Problem Statement:

Mark is an on the go musician who needs an easy way to find survival tips and information because he doesn't believe climate change can be stopped and wants an easy way tot share survival tips with his family.


  • A resource to contact policy makers
  • A resource for survival
  • A way to help and encourage others slow down the effects of climate change.


"I’m frustrated that policy makers and leaders have known how horrible and still pushed ahead with their agendas and taking power and knowing things would get worse in the near future.“
“Frustrated that I have not prepared my kids for society breaking down on their watch”

Mark is a 54 year old musician that is constantly on the go. He loves to keep up with what’s happening in the world and understanding the impact of climate change has on his and his daughter’s lives. He wants survival tips for the future generations and easy ways to contact policy makers to do better!

User Journey

Key Challenges

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was those that wanted an app that would help them combat climate change at a local individual level.

This user group confirmed initial assumptions, but research also revealed that users wanted the ability to contact their local representative to make it easy to demand policy change.


Main Page

Learn Screen

Goals Screen

Low Fidelity Prototype

Usability study: findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.

Round 1 findings

1. Users wanted a way to log out

2. Users wanted a way to contact multiple representatives

Round 2 findings

1. Users wanted the projects to be more clear and added to the profile with links back to the project

2. User liked how easy the app was to navigate


Updated design allowed for users to select multiple representatives to contact at one time instead of contacting them individually.

Before usability study

After usability study

High Fidelity Prototype

View Mobile App Prototype

Because this app also includes a complimentary reponsive website, here are the prototypes for mobile, desktop, and tablet

Impact and What I Learned

I learned the site was something users were really interested in. They liked the idea of finding ways to help minimize their carbon footprint. They also liked that this serves as a great resource of information and that they can influence other by the click of a button.

"I love the design and experience on this app! I would totally use this!"

Next Steps

1. Conduct another usability study. I’d like to make sure all the user pain points were addressed well.

2. Plan another iteration of ideas to include better customizations.

Cupcakery Signup page
Cupcakery Signup page
Climate Karma App design